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Prior Snowboard

Prior Snowboards, Whistler, BC, Canada. Topsheet design competition winner

This design takes inspiration from 1960s psychedelic poster artists who, at the time, broke all the rules of conventional design to reflect the counter-culture scene, combining commercial printing and fine art. I drew this digital illustration using halftone texture to reflect traditional printing techniques, highlighting the social and environmental revolutions of the 1960s which are still relevant today.
As Prior is a local company in Whistler, I gave the design a British Columbia spin on the psychedelic themes of peace, love and consciousness. Featuring beautiful mountains and waves; summer flowers; winter snow-covered trees; and the sun and the moon overseeing all the fun outdoor activities.
And all you touch and all you see
Is all your life will ever be
- Pink Floyd

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