See How You Feel posters
Posters promoting nature connection through the senses
My MA Illustration studies explored the power of illustration to encourage and promote nature connection. Studies show that raising our feelings of connection with nature can improve well-being, reduce stress, and lead to more environmentally-friendly behaviours.
Research has found that our feelings of nature connection can be raised from intentional interactions which leave a lasting impression. Large-scale characters and simple blocks of colour focus attention on the senses and feelings in this narrative of a person discovering a small flower, and then thinking about it all the way home.
To appeal to a time-poor audience with very low nature connection, the posters create a sense of fun and positivity to draw the audience in, and use handmade textures and typography to make nature connection seem fun, easy and welcoming.