Prior Snowboard design

Prior topsheet competition 2018 winner

For this design I got inspired by the music and design style of the psychedelic 1960s. Poster artists at the time broke all the rules of conventional design to reflect the counter culture scene, combining commercial printing and fine art.

I drew this digital illustration in Photoshop using halftone brushes to replicate traditional printing. I loved working in this style to highlight the social changes and revolutions of the 1960s which are still relevant.

As Prior is a local company in Whistler, I gave the design a British Columbia spin on the psychedelic themes of peace, love and mind alteration. Featuring beautiful mountains and waves; summer flowers and winter snow-covered trees; and the sun and the moon overseeing all the fun outdoor activities.

And all you touch and all you see

Is all your life will ever be - Pink Floyd